Things to do in Sapporo：Sapporo Beer Museum

Unraveling the history of Japanese beer

The oldest beer museum in Japan. You can experience the history of Sapporo Beer, which has been passed down since the Hokkaido development project in 1876.

 

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Japan’s oldest beer museum

At the end of the premium tour (*) that introduces the path Sapporo Beer has taken from the Meiji era to today, you can enjoy a rare reprint beer that can only be drunk here.

 

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Hokkaido heritage that retains traces of the Meiji era

The Sapporo Beer Museum and the Sapporo Beer Garden Development Embassy are designated as Hokkaido heritage sites as valuable buildings from the Meiji period. The two brick buildings change their appearance with the seasons and are a great photo spot no matter when you visit.

 

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Genghis Khan Hall (Sapporo Beer Garden)

You can enjoy a variety of dishes in each unique hall, from Genghis Khan dishes that are popular all over the country for their healthy taste, to luxurious menus that make use of Hokkaido ingredients.

 

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GARDEN GRILL (Sapporo Beer Garden/Garden Grill)

A smokeless IH roaster is installed on each table. You can enjoy lamb and crab in any way you like.

Of course, we also offer a wide variety of a la carte dishes that make use of seasonal ingredients from Hokkaido, such as cheese, potatoes, and seasonal seafood. Enjoy quality time while looking at the seasonal red brick scenery that fills the windows.

 

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ilac (Sapporo Beer Garden/Lilac)

A calm hall with a view of red brick.

Lilac’s main dish is seasoned Genghis Khan with plenty of secret sauce.

Please feel free to enjoy Genghis Khan along with a wide variety of a la carte dishes.

 

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Museum shop

We carry a wide variety of Sapporo Beer original goods as well as sweets and goods unique to Hokkaido. You can also purchase beer delivered directly from the Hokkaido factory and Kaitakushi beer.

Anyone can use it, so please feel free to drop by.

Star Hall (Tasting)

You can enjoy freshly brewed beer delivered directly from Sapporo Beer Hokkaido Factory and Sapporo Kaitakushi Beer Brewery.

You can enjoy Hokkaido limited draft beer “Sapporo Classic”, “Sapporo Draft Beer Black Label” which has been loved for more than 40 years and has a delicious taste that you won’t get tired of drinking, and “Kaitakushi Beer” made by the Sapporo Kaitakushi Beer Brewery, which continues to be brewed in the same place where it was founded. .

Link：Sapporo Beer Museum

About the premium tour

Advance reservations are required to participate in the tour. Please make a reservation using the “Premium Tour Application” link below.

A paid guided tour led by a brand communicator who conveys the history and spirit of Sapporo Beer.
First, you can watch historical stories in a tour-only premium theater, as well as
We will introduce the history of Sapporo Beer in an easy-to-understand manner while viewing the exhibits inside the museum.
At the end of the tour, you can enjoy a comparison of the flavor from when the company was founded, “Reprinted Sapporo Beer,” and the modern draft beer “Kuro Label.”

Time required: Approximately 50 minutes
Participation fee: Adults 1,000 yen, Junior high school students to under 20 years old 500 yen, Elementary school students and under free